Empty quotation marks with lots of white space, a girl blows so hard you can see it on her face, a cow flying high without any wings, these are a few of my favorite things.
How strong is your hairspray? Pantene's Extra Strong Hold Hairspray is THIS strong. A print ad to promote the key benefit of this product.
Suffer from stage fright? Bahrain Toastmasters can help. A poster campaign to promote the organization's key purpose (and increase membership).
Part of a successful print campaign promoting cat and dog adoption for the Bahrain Society for the Prevention of Cruelty to Animals.
DHL had just launched its first office in Afghanistan. We were asked to create a poster promoting this news. It also happened to be around the time when President Bush was struggling to find Osama Bin Laden and those weapons of mass destruction in the mountains of Afghanistan.
Part of a poster campaign promoting DHL's Import Express service from South Africa to the Middle East.
Part of a campaign to promote Dove's Daily Moisture Treatment shampoo and conditioner.
A pitch idea to highlight the suction power of Dyson vacuum cleaners. The online ads would literally suck away the surrounding content on the page.
An idea that came about after the Edward Snowden story broke about his leaking national security 'secrets'.
A tactical poster that ran on Valentine's Day calling for prospective organ donors to sign up.
Poster promoting marriage counseling services offered through savethemarriage.com.
Sometimes the message is the medium. In this case, the ad initially looks as though it has been placed upside down in the magazine. By turn the magazine around, the message for the anti-depressant brand is revealed.
Visual metaphors even work on billboards. We created this one for a chain of Thai massage parlors in Bahrain.
My healthcare/pharma experience ranges from DTC to HCP. I have worked on drugs in the following categories: Oncology, respiratory, post-menopausal osteoporosis, diabetes, ADHD, hepatitis B, rheumatoid arthritis, and others.
I have worked with FCB Health, CDM New York, Havas Lynx, Patients & Purpose (formerly CDMi), and Heartbeat Ideas in either a full time or freelance capacity.
To see larger print versions or a PDF of my healthcare work, please feel free to reach out via email: ethan.jameson@gmail.com