ABU DHABI COMMERCIAL BANK
It’s been hailed as the “City of the Future”. Abu Dhabi is the capital of the United Arab Emirates, and the richest city in the world. Major global and regional financial institutions have set up the headquarters in the emirate, signaling confidence in the emirate as a key force in the region’s financial industry.
Abu Dhabi Commercial Bank (ADCB)’s awareness was high…for its commercial banking service. They wanted to increase awareness of their Investment Services division to new and existing clients to help generate business. We created a campaign that focused on the personal touch offered by the Investment Services consultants in this highly-globalized emirate.
The Emirate’s wealth is staggering. Its 420,000 citizens, who sit on one-tenth of the planet's oil and have almost $1 trillion invested abroad, are worth about $17 million apiece. Abu Dhabi is staking its claim as a global financial center.
Our goal with the print campaign was to humanize the Bank’s Investment Service’s division and bring some humanity to a sector that is usually associated with cold hard cash. We wanted to reinforce that ADCB’s investment bankers really do consider all aspects of a client’s investment request.
