BLACKSTONE

WEBSITE | COPYWRITING | CONTENT STRATEGY

As a writer with extensive experience in the financial services space, this was a crash course in alternative investing for me. Alternatives investing is growing in popularity with wealth managers. Blackstone’s Private Wealth Solutions group wanted to tap into that growing market by highlighting their institutional quality alternatives investing products on their website. They wanted the content to be engaging and informative, while at the same time helping increase their database of potential clients.

CROSS PLATFORM & RESPONSIVE

Various forms of content were used: video, “black papers”, and thought leadership articles, along with a strong lead capture component.

The result was a clean, beautiful, modular design that made it easier for people to be able to not only find what content they’re looking for, but to also keep it engaging.

Agency: Elephant

Copy Lead: Ethan Jameson

Designers: Maria Bonello, Roman Koscianski

See the whole site: www.blackstone.com