DANNON YOGURT

SOCIAL | COPYWRITING

Dannon USA was launching their new All-Natural Whole Milk Yogurt product in the US market and decided they wanted to use social media to launch the product . So to generate awareness, we took to the most widely-used social platform and, in collaboration with our in-house content studio, created a series of animated GIFs that were included in posts that highlighted various product benefits, and short videos using a cow in various unusual situations.

Click each image below to see the live post in Facebook.

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Agency: Havas New York

ACD/copy: Ethan Jameson

Content studio: Studio 6

Live campaign: https://www.facebook.com/dannonyogurt.us/