DOVE ARABIA

The team was tasked with creating the site pages for the launch of a new range of hair care products to treat dry hair by Dove Arabia. Given the region, the content had to work in both English and Arabic. That said, the strategy remained the same: position Dove as the category leader for all things related to treating dry hair.

The concept was based on the findings that women who have dry hair and often refer to it as “stringy” or “like straw”. So we used that visual reference as opposed to the expected image of of a woman with long beautiful hair. The dryness depicted in the hero image contrasts beautifully against the replenishing qualities of the products in the dry hair treatment range. We included blog posts from noted beauty influencers and tips and tricks from hair stylists to help position Dove as leaders in their field.,