Flourish Cash
PRODUCT | COPYWRITING | CONTENT STRATEGY | UX STRATEGY
Flourish Cash is a high yield investment platform offered through Stone Ridge Asset Management. My role as Copy Lead on this project was to develop the brand voice while writing UX copy to help guide new clients through the sign-up flow since Flourish Cash is by invitation only.
Feature 1
Working on the IBM digital account was a behemoth task since there are over 10,000 pages on the ibm.com site. I worked with my team to redesign and simplify many of the products and services pages for IBM's various offerings, including Cloud, IoT (Internet of Things), Mobile, Industry Solutions, and Watson Health. As one of the writers on the account, it was also my responsibility to simplify the complex by utilizing user data and analytics to help improve the overall user experience while still incorporating all key info while still making the content engaging.
Agency: Elephant
CW: Ethan Jameson
Designers: Erin Coughlin/Eli Showalter/Chris Cruz/Anton Kolisnyk/Dave Schnupp
CDs: Dawn Moses/Justin Baum