IBM

web | social | online video | content strategy | copywriting

Working on the IBM digital account was a behemoth task since there are over 10,000 pages on the ibm.com site. I worked with my team to redesign and simplify many of the products and services pages for IBM's various offerings, including Cloud, IoT (Internet of Things), Mobile, Industry Solutions, and Watson Health. As one of the writers on the account, it was also my responsibility to simplify the complex by utilizing user data and analytics to help improve the overall user experience while still incorporating all key info while still making the content engaging.

ONLINe video

IBM Think Academy's How It Works series

Every month, we created an online video for IBM Think Academy's How It Works series. My responsibility and role within the team was to interpret info from the client and write an understandable, engaging script, source voice talent, liaise with the producers in our in-house content studio, Studio 6, and work with the designers to ensure VO and visuals paired up without being 'see-say', and making sure we keep the online video as succinct as possible.

Click on each image below to watch each video.

social media

The social projects I worked on with IBM ranged from highlighting the stability and dependability of their hardware support, to raising awareness that since not all mergers are a good thing (the OEM merger had just taken place and it was disastrous), IBM had an alternative worth exploring. Most of the projects included animated GIFs created in-house to work with written social posts.

““Ethan is one of the most talented copywriters I’ve worked with recently. He always asks the right questions and gets the job done in an efficient and tasteful way. Having him as my ACD on a project always adds a nice layer of polish to the job.” - Matt Conner, Sr. Content Producer”

Agency: Havas New York

CW: Ethan Jameson

Designers: Elsa Jenna/Laura Beale/Jon Hsu/Brian Cariaga

CD: Charlie Douglas