Samsung

Samsung wanted to be the 5G pioneer and deliver the level of speed consumers wanted. And they made this happen with the Galaxy S10 5G, the first 5G-ready phone anywhere in the world. This was also an incredibly fast-moving launch. I worked with the team at Publicis Sapient on the digital portion of the launch of the Samsung S10 5G.

There were many small moving parts to this launch. With near-daily client contact and reviews, we managed to get the site ready and live by the deadline. The focus was 5G, obviously, and the many ways it will improve lives (and the Samsung mobile phone experience).

The copy was strongly product benefit driven with the entire digital experience highlighting how the faster speeds with 5G will mean everything in an instant. Download. Stream. Upload. As fast as you need. Animated images brought speed to life (and to light in a very dark background), help keeping engagement levels high.

Agency: Publicis Sapient New York

Designers: Ivor Noyek, Anushri Thanedar

Project Manager: Alex Lerher

Project: Samsung Galaxy S10 5G