SLOGGI
Sloggi Underwear is a popular underwear brand in Europe. Think Hines here in the U.S. They were launching in the Middle East and wanted a print and outdoor campaign that announced their arrival and promoted the brand's positioning of being a perfect fit, no matter what your size or shape. Given the cultural restrictions in the region, we couldn't use scantily-clad models to show the underwear. That tight restriction led us to a truly unique campaign that used the fruit shapes often used to describe a woman's hip area.
