VOLVO
The new Volvo S60 T5 was launching in the Middle East. Back in 2001, it came with a five-cylinder engine, a high-pressure turbo, and put out 247 horsepower. That's about fifty percent more power than the base version. In other words, it’s damn powerful . The client asked us to focus on the power and speed aspects since the T5 was up against the likes of the BMW 3 series and the Audi A4. So we developed a print and outdoor campaign that visually represented the "power and speed aspects".
